Week 3 Response- Everett Gifford

Hey guys!

I just finished catching up on Everett Gifford's blog post about the 5 gum marketing campaign...check it out here. He really brought up some interesting points about the "truth or dare" marketing campaign...especially how it's a great way to get people interested in the product, but by no means "unique". Everett compared it to Coca-Cola's current "share a coke" campaign, and how that is also simple, but seemingly a far more successful campaign. It really makes me ponder as to why more effort has not been involved in the 5 gum truth or dare marketing campaign. Sure, it's a catchy incentive by the company..but that doesn't mean hardly any effort in to the actual marketing and advertising will make the product a sensation. Like Everett said, Coke didn't have to do much but pay for some ad space with the tagline "#shareacoke". While it can be considered a small effort on Coca-Cola's part, it sets the overall tone for people to get involved with the product. Maybe that's why I've seen several dozen social media postings of #shareacoke on my personal accounts, and none of 5 gum truth or dares. Needless to say, I agree with Everett when he mentioned that 5 gum should really use some social media incentive to attract attention to their campaign. In order for consumers to be aware of your product, you have to actually raise that awareness. Great post, Everett.

-SB